Sunday, February 2, 2014

Loving and hating the Super Bowl

A security guard stands in front of MetLife Stadium Saturday, February 1, in East Rutherford, New Jersey, the site of Sunday's NFL championship game between the Denver Broncos and the Seattle Seahawks.A security guard stands in front of MetLife Stadium Saturday, February 1, in East Rutherford, New Jersey, the site of Sunday's NFL championship game between the Denver Broncos and the Seattle Seahawks.
A New York City police officer use a bull horn to direct pedestrians visiting Super Bowl Boulevard on February 1 in New York.A New York City police officer use a bull horn to direct pedestrians visiting Super Bowl Boulevard on February 1 in New York.
Denver Broncos players Louis Vasquez, left, Vinston Painter, Winston Justice, and Manny Ramirez look around MetLife Stadium before the team's walk-through on February 1.Denver Broncos players Louis Vasquez, left, Vinston Painter, Winston Justice, and Manny Ramirez look around MetLife Stadium before the team's walk-through on February 1.
Denver Broncos fans photograph themselves during Super Bowl festivities in New York's Times Square on Friday, January 31. Denver Broncos fans photograph themselves during Super Bowl festivities in New York's Times Square on Friday, January 31.
A giant Seahawks "12th Man" flag that flew on the Space Needle in Seattle before being signed by fans and brought to New York, is displayed at the Statue of Liberty on January 31. Sunday's game will be held in East Rutherford, New Jersey, just outside of New York City.A giant Seahawks "12th Man" flag that flew on the Space Needle in Seattle before being signed by fans and brought to New York, is displayed at the Statue of Liberty on January 31. Sunday's game will be held in East Rutherford, New Jersey, just outside of New York City.
The Vince Lombardi Trophy is flanked by the helmets of the Seattle Seahawks and the Denver Broncos before the head coaches' news conference in New York on January 31.The Vince Lombardi Trophy is flanked by the helmets of the Seattle Seahawks and the Denver Broncos before the head coaches' news conference in New York on January 31.
A man sets up the Lombardi Trophy for display before the head coaches' news conference.A man sets up the Lombardi Trophy for display before the head coaches' news conference.
Broncos wide receiver Demaryius Thomas talks with reporters during a Super Bowl XLVIII news conference in Jersey City, New Jersey, on Thursday, January 30.Broncos wide receiver Demaryius Thomas talks with reporters during a Super Bowl XLVIII news conference in Jersey City, New Jersey, on Thursday, January 30.
A "12th Man" flag honoring Seahawks fans billows in the wind atop the Space Needle in Seattle on January 30.A "12th Man" flag honoring Seahawks fans billows in the wind atop the Space Needle in Seattle on January 30.
A boy completes a Super Bowl obstacle course in New York City on Wednesday, January 29. Times Square has been transformed into Super Bowl Boulevard ahead of the big game.A boy completes a Super Bowl obstacle course in New York City on Wednesday, January 29. Times Square has been transformed into Super Bowl Boulevard ahead of the big game.
Atlanta Falcons defensive end Osi Umenyiora and his fiancee, Leila Lopes, slide down toboggans January 29 at Super Bowl Boulevard.Atlanta Falcons defensive end Osi Umenyiora and his fiancee, Leila Lopes, slide down toboggans January 29 at Super Bowl Boulevard.
The Tony Award-winning Jersey Boys perform in New York on January 29.The Tony Award-winning Jersey Boys perform in New York on January 29.
A man moves equipment outside MetLife Stadium in East Rutherford on January 29. The stadium will host the game Sunday.A man moves equipment outside MetLife Stadium in East Rutherford on January 29. The stadium will host the game Sunday.
People attend Super Bowl XLVIII media day at the Prudential Center in Newark, New Jersey, on Tuesday, January 28.People attend Super Bowl XLVIII media day at the Prudential Center in Newark, New Jersey, on Tuesday, January 28.
A Black Hawk helicopter flies near MetLife Stadium on January 28. Customs and Border Protection agents are helping to secure the area for the Super Bowl.A Black Hawk helicopter flies near MetLife Stadium on January 28. Customs and Border Protection agents are helping to secure the area for the Super Bowl.
A worker in Times Square moves a barrier January 28 near an ice sculpture that is modeled after the Lombardi Trophy.A worker in Times Square moves a barrier January 28 near an ice sculpture that is modeled after the Lombardi Trophy.
Street signs point to Super Bowl attractions in Times Square. Several blocks of Manhattan have been converted into a temporary festival space.Street signs point to Super Bowl attractions in Times Square. Several blocks of Manhattan have been converted into a temporary festival space.
A security guard is bundled up while watching over Super Bowl Boulevard on January 28.A security guard is bundled up while watching over Super Bowl Boulevard on January 28.
Workers put together a stage structure for Super Bowl activities in Times Square on Monday, January 27.Workers put together a stage structure for Super Bowl activities in Times Square on Monday, January 27.
A man adjusts lights at the Super Bowl media center in New York on January 27.A man adjusts lights at the Super Bowl media center in New York on January 27.
A tractor plows snow at MetLife Stadium on Wednesday, January 22.A tractor plows snow at MetLife Stadium on Wednesday, January 22.
A crew member works to remove snow from the field. Super Bowl XLVIII will be the first Super Bowl held outdoors in a cold-weather city.A crew member works to remove snow from the field. Super Bowl XLVIII will be the first Super Bowl held outdoors in a cold-weather city.
Workers remove snow from the stands. Cold-weather welcome kits have been produced for fans. They will include earmuffs, hats, mittens and lip balm, among other items.Workers remove snow from the stands. Cold-weather welcome kits have been produced for fans. They will include earmuffs, hats, mittens and lip balm, among other items.
The NFL and local authorities are preparing for a possible snowstorm on the day of the game.The NFL and local authorities are preparing for a possible snowstorm on the day of the game.
Donna Connelly threads the laces of an official Super Bowl game ball at Wilson Sporting Goods in Ada, Ohio, on Monday, January 20.Donna Connelly threads the laces of an official Super Bowl game ball at Wilson Sporting Goods in Ada, Ohio, on Monday, January 20.
Official game balls are on display at Wilson Sporting Goods in Ada.Official game balls are on display at Wilson Sporting Goods in Ada.
New Jersey Transit Police in Secaucus, New Jersey, stand watch over a news briefing Thursday, December 9, concerning transportation to the Super Bowl.New Jersey Transit Police in Secaucus, New Jersey, stand watch over a news briefing Thursday, December 9, concerning transportation to the Super Bowl.
Organizers are calling this year's title game the first public transportation Super Bowl, and New Jersey Transit is offering a special pass to ease travel woes.Organizers are calling this year's title game the first public transportation Super Bowl, and New Jersey Transit is offering a special pass to ease travel woes.
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  • Gene Seymour: Super Bowl points up how NFL's money machine mars joy of game
  • He says that and coverup of players' long-term injury make him ambivalent about football
  • Some question whether it's moral to support NFL, especially its overbearing corporate culture
  • Seymour: Can we not simply enjoy football? Big Business has overpowered the game

Editor's note: Gene Seymour is a film critic who has written about music, movies and culture for The New York Times, Newsday, Entertainment Weekly and The Washington Post.

(CNN) -- As far as I'm concerned, John Matuszak said everything there is to say about professional football back in 1979 when he was playing the role of a bent lineman in "North Dallas Forty."

Matuszak, or "Tooz" as players and fans knew him, was something of a renegade individualist in the National Football League and the movie's script gave him the opportunity to unleash a rebel yell: Embittered by his team's tough loss, and by an assistant coach's lame scolding, his character goes off on the coach, shouting at one point, "Every time I call it a game, you call it a business. Every time I call it a business, you call it a game."

Gene Seymour

And it's that very dichotomy that looms even larger during Super Bowl week. The media keep insisting there's a game being played Sunday night in New Jersey. But all anybody really cares about is the Business -- as in, the torrents of revenue being raked in from advertising (have you seen that there are now trailers---for the commercials?), the marketing, the gambling and, of course, the partying that goes on not only in New York and New Jersey in the lead-up to the Ultimate Game, but from sea to shining sea Sunday night.

Players know it, for sureĆ¢€"and it continues to embody my own ambivalence about American tackle football. I get caught up in the game's drama, its unexpected twists, its ongoing tension between best-laid game plans and the ever-looming potential for their disruptions. I get caught up, too, with the sideline rants, growls, collisions and screw-ups caught at varied speeds by the wizardry of NFL Films.

But while football's orchestrated aggression and violence may entertain me, my family and friends--and the rest of Living Room AmericaĆ¢€"we're all newly alive to the physical and mental risks these players are taking. How does one stay passionate about football in the face of the grim, steadily mounting number of cases involving ex-players undergoing physical and mental injury and anguish over the sport's long-term effects?

In last Sunday's New York Times Magazine, author Steve Almond wondered whether it was immoral to watch and enjoy the Super Bowl while knowing full well that playing the game has caused "catastrophic brain injury ... not as a rare and unintended consequence, but as a routine byproduct of how the game is played." I've expressed similar misgivings here about the flood of disclosures about long-term injury and the manner in which the NFL tried at first to either disregard or demean this peril.

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It's not just the dementia, memory loss and other symptoms that cast shadows over the NFL's gaudy, golden image. This seems the right place to mention that Matuszak, who was so physically imposing as a player that he seemed invincible, died 10 years after "North Dallas Forty" was made. He was only 39 years old and his death was attributed to an overdose of prescription pain medication. Gregg Easterbrook, who publishes the weekly Tuesday Morning Quarterback column for ESPN.com, wrote this week that painkiller abuse "may be pro football's next scandal." Over time, watching these players run into each other at top speed while imagining what their minds and lives will be like 20 years afterward could finish me off as a fan.

So could the sheer fatigue of witnessing, year after year, the NFL's seemingly inexhaustible capacity for inhaling money, which only compounds its overbearing corporate culture. I already have little patience with the game's ethos as articulated in such bromides as "Doing Whatever It Takes to Win" or that deathless line that the late, exalted Green Bay coach Vince Lombardi appropriated from a John Wayne movie, "Winning isn't everything, but it's the only thing," which even Lombardi, the man for whom the Super Bowl Trophy is named, came to believe was too simplistic. Such platitudes have made tackle football a useable, if not overused metaphor for what it's like to work, live and, above all, prevail in modern corporate society.

But it's not just a metaphor. Hard-working men such as my father found release, empathy and satisfaction watching the comparably hard work of his beloved New York Giants for decades. It used to be enough for he and millions of fans over the decades of professional football history to watch skilled craftsmen ply their trade, defy the odds, impose their wills, share their joy and passion. It'd be nice, too, if somewhere in the hype and hysteria, we could all calm down enough to see the Super Bowl in such elemental terms.

But as near as I can tell, it's the Business that now holds an overpowering edge over the Game. And what's worse: I can't tell how much longer the Game itself will hold out.

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opinions expressed in this commentary are solely those of Gene Seymour.

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